AI video workflow: from brief and storyboard to delivery
Follow practical production steps with a morning coffee and plain ceramic cup prompt example, quote checks and a review checklist.
1. Define the brief and delivery requirements
Identify the audience, publication channel and key message, then specify duration, aspect ratio, language and delivery format. Individual creators can begin with one short film. Professional production teams should assign shot owners and reviewers. Large enterprises should confirm media rights, brand approvals and procurement needs.
2. Break the story into reviewable shots
Separate the film into setting, action, detail and ending, with one main action per shot. Record framing, target duration, subject appearance, camera movement and transitions. A morning-coffee concept could use a table by a window, a close-up of steam above a plain white cup, and a hand lifting it. This is a production proposal, not a claim of a completed film.
3. Prepare references you have rights to use
Organize subject, setting and style references. Identify the cup shape, tabletop, lighting and colors that should stay consistent. Confirm upload and usage rights, avoid conflicting references and exclude sensitive personal information. Available reference types and counts depend on the selected capability.
4. Copy the prompt and select supported parameters
Example prompt (production proposal): On a wooden table beside a window at dawn, an unbranded white ceramic cup holds coffee. Thin steam rises slowly. The camera gently pushes from a medium view of the table to a close view of the rim, with soft side lighting, warm natural shadows and a simple background. Preserve the cup shape, handle position and wood texture. No text or logos. Select supported aspect ratio and duration in the interface, check references and output count, and review the Go quote before confirming generation.
5. Review each shot
Check subject shape, hands and physical action, continuity, aspect ratio, clarity and unwanted text. If using audio, check speech, music licensing and synchronization. Compare each result with the storyboard and mark it usable, revise or reject. A completed generation is not automatically ready for delivery.
6. Iterate within limits
Keep usable versions. Address one main action, composition or lighting issue per round and record the prompt, parameters and cost. Check whether adjacent shots preserve the subject and movement direction. Reassess after reaching the attempt or budget limit. Quality and timing can vary; an entire film is not guaranteed in one attempt.
7. Edit, approve and deliver
Edit selected shots, pacing, subtitles and audio. Check the export against the publication platform requirements, rights and any required content labels, then obtain reviewer approval. Keep final versions, license records and the shot list for reuse. Start preparing through video creation or the director channel below, and use the cost guide to budget iterations.